The problem with low-ticket offers is that you need to sell a LOT to make ends meet.
Not only do you need lots of clients to hit your revenue goals for the month…
But you also need to speak to countless prospects before you can get a small portion of them to become paying clients…
Let me illustrate with an example:
If your goal is to make 20k per month in your business and your coaching offer is for $1000, then you need 20 clients to hit your goals.
That’s a LOT of clients to deal with in a single month!
But that’s not your real problem - your actual issue is the number of conversations you need to have to get those 20 clients.
On a 20% sales closing rate, you need to have 100 conversations BEFORE you close 20 clients.
Between prospecting, sales calls and client delivery, this is way too much for anyone to handle…and is a fast path to burnout and going broke!
Here’s the brutal truth:
For your business to have longevity, you MUST charge high-ticket to create stability in your cash flow and have a more sustainable, lifestyle-friendly business.
However, here’s the thing… while low-ticket is relatively easy to sell, it’s NOT what makes you successful.
Even though the top coaches and experts on the planet might sell low-ticket items, their coaching offers are ALL high-ticket and SUPER high-ticket.
They understand that creating a successful and profitable lifestyle business gives them the freedom and flexibility to: